Since the labels inception in 2016 Fred Archer has gained attention on national and global runways from Denver's Massif Fashion Week 2017 to Mercedes-Benz Fashion Festival Brisbane 2018. 
Creating pieces that convey an ethos of cool, designer Lorelle Penkevics said the customer wearing Fred Archer values expressing their confidence and glamour.
In an industry saturated with low-cost and low-quality clothing, Fred Archer aims to stand out with high quality Australian-made garments that endure time and trends.